Here are the possible reasons why:
- The cultural issue. It is accepted in the culture that men should do the first move to impress women though this is not applicable to all countries. There are countries wherein it is proper that women should do the move.

- Men are fond of impressing their desired partner. The desire to impress women especially during Valentine’s Day is one of the reasons why this is apparent. When we look at our society, courtship usually takes place when a man does the first move to approach a woman. And this is one of the reasons why they buy flowers and chocolates and stuffs.
- It has been a custom. Well, there are countries that are not so particular with this or they simply look passed at it but it has been a custom already that is why during the event, men go with the craze of buying flowers to be given to their spouses and girlfriends.
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