Has it ever come across your mind while gobbling to it to take a look at the cover and decode the image? You are so nut up about that piece of heaven in your hand and you don’t even bother to ask where it derives its name. Does it intrigue you from where on earth did the manufacturer get its name?
Well, let us nail it down. The logo contains a bear, the emblem of the city climbing a mountain while its name is aportmanteau. Portmanteau means a combination of two (or more) words and their definitions, into one new word.Combining Tobler's name with the Italian word torrone, which is a type of nougat. This is how it made its million dollar brand name, TOBLERONE. It originated in Bern, Switzerland – A city whose name is rumored to be the “City of bears”.The image of a bearis hidden in the Matterhorn high mountain, symbolizing the town of the chocolate's origin.The triangular shape of the Matterhorn in the Swiss Alps is commonly believed to have given Theodor Tobler his inspiration for the shape of Toblerone.
Chocolate, however, was first discovered in 600 AD when the Mayans developed the first cocoa plantations on the Yucatan peninsula. Cocoa in those days was not meant for food. It is being mixed with water as a bitter-tasting beverage known as “Xocolatl”, from which the word chocolate is derived.
The first cocoa and the utensils necessary for its preparation, were brought back to Europe by Hernan Cortes in 1528, after the conquest of the Aztec empire. In order to make it palatable, it has to be mixed with plenty of honey and cane sugar. In eighteenth centuries, the realization of cocoa mass production came to life.
TOBLERONE by name, its chocolate peaks and distinct packs are instantly recognized throughout the world. Can you imagine that! Who would have thought that a single bar of TOBLERONE brought you so much significant story and golden history?